In light of the high street outlets offering better deals than the networks, exactly where should we be looking for the best mobile phone deals?

As soon as something closes in your High Street or shopping centre you can be almost certain that a few short weeks later it will reopen as a mobile phone shop. Such is the proliferation of mobile phones in recent years that we have created a distinct retail industry within the last ten years. Business is clearly booming for everyone concerned with the mobile phone market the networks, manufacturers and retailers all have their eye on our wallet the very moment our existing contract expire.

The problem for consumers is that with an increased market size come increased consumer choice and finding the best deal becomes increasingly complicated. The networks themselves and the ubiquitous mobile phone shops offer a multitude of combinations of packages, handsets and incentives all of which seem to conflict with one another and before long you end up in a confused mire of free minutes, text messages, accessories and special offer gifts. The problem with choice is making sure that you get the best deal and dont find a cheaper or better alternative once youve signed on the dotted line.

The answer is to do your research and comparing deals across the networks and retailers to find the cheapest rate, best handset or contract features to suit your budget. The best place for this is online where the major mobile phone shops and retailers all have a presence. Online mobile phone shops tend to have the best deals as they eliminate the usual overheads associated with the lease and staffing of the premises. The savings that the retailers make can be passed on to the customer resulting in better deals on your mobile phone.

Any site that offers packages from a range of networks allows you to search and compare packages and prices to make sure that youre making the right choice to fit your pocket and getting that package that fits your lifestyle. Mobile phone shopping resources are readily available online with sites like http://www.reviewcentre.com allowing you to get an unbiased view on what you are getting for your money.

When your contract is up, check online before popping into the local mobile phone shop to check that you are getting the best deal. You just might save yourself a few pounds or possibly end up with a better combination of free minutes, text message, accessories, special offer gifts.